Jewellery retail Merchandising Course
Master the Art of Selling Jewelry with Strategy, Aesthetics & Analytics
Jewelry merchandising is far more than just display — it’s the science and strategy behind maximizing sales, enhancing brand value, and improving customer engagement in a highly competitive retail landscape.
The Jewellery Retail Merchandising Course equips you with the knowledge and skills to professionally plan, present, and manage jewelry products within a retail environment — whether it’s a physical store or an online platform. This course bridges the gap between creative presentation and commercial success.
The Certificate in Jewellery Merchandising is a specialized, job-oriented training program designed for aspiring professionals in the jewelry industry who want to understand how product presentation, display strategy, inventory control, and customer behavior impact sales performance — both in-store and online.
Why Take This Course?
The way jewelry is merchandised directly influences how customers perceive value, make purchasing decisions, and connect with your brand. Whether you're a store manager, boutique owner, or aspiring merchandiser, this course will empower you to:
- Understand consumer psychology and buying behavior
- Master the art of visual display and presentation
- Use data-driven inventory and assortment planning
- Elevate customer experience through effective storytelling
- Integrate digital and in-store merchandising practices
What you'll learn
- Visual Merchandising Techniques
- Consumer Behaviour Analysis
- Market Trend Identification
- Product Knowledge
- Budgeting
- Customer Engagement Techniques
- Pricing Strategies
- Branding Concepts
- Inventory Management
- Team Management Skills
Course Content
Product assortment planning:
- Selecting a balanced mix of jewellery items
- Types, characteristics and settings in Diamonds & Gemstones
- Understanding target market preferences
- Seasonal planning and trend forecasting
- Understanding product and budgeting
Understand Domestic and Global markets:
- Characteristics of Different types of Jewellery
- Market Overview, Data Analysis and Product requirement
Visual merchandising techniques
- Creating attractive window displays
- Using lighting to enhance product appearance
- Implementing colour theory in displays
Pricing strategies:
- Setting competitive yet profitable prices
- Understanding mark-up and margin calculations
- Implementing promotional pricing tactics
Inventory management:
- Stock rotation and replenishment
- Understanding high-end jewellery (Couture Collection)
- Managing slow-moving items
- Conducting inventory audits
Branding and marketing:
- Developing a cohesive brand identity
- Creating effective marketing materials
- Implementing Omni channel marketing strategies
Store layout and design:
- Optimizing floor plans for customer flow
- Creating focal points and feature areas
- Designing an inviting store atmosphere
Customer behaviour analysis:
- Co-ordinating with various departments with respect to customer orders
- Understanding buying patterns
- Interpreting sales data for merchandising decisions
- Conducting customer surveys and feedback analysis
Digital merchandising:
- E-commerce platform management
- Online product presentation techniques
- Integration of in-store and online merchandising
Vendor relationships:
- Liaising with Jewellery Exhibition Organizers
- Sourcing and selecting suppliers
- Negotiating terms and contracts
- Managing consignment arrangements
Compliance and ethics:
- Standards, Hallmarking and Certification of Jewellery
- Understanding industry standards and regulations
- Implementing ethical sourcing practices
- Ensuring proper product labelling and disclosure
Mr. Sourav Das
Jewellery Design FacultyWith a passion for creativity and a keen eye for design, our esteemed Jewellery Designer and Jewellery Merchandiser Faculty brings a wealth of experience and expertise to the classroom. Holding a dual degree in Fashion Designing and Jewellery Designing from GIFT, Kolkata, he has honed his skills and knowledge in the world of art and adornment. He has a solid foundation in the principles of design, colour theory, and craftsmanship. His academic journey has equipped him with a deep understanding of the intricacies of both industries, allowing him to blend elements from fashion and jewellery seamlessly.
With over 7 years of professional experience in real-time Jewellery Designing and Visual Merchandising, our faculty member has worked in various facets of the Jewellery industry. His hands-on experience in creating exquisite jewellery pieces, coupled with his expertise in visual merchandising, has provided him with a holistic view of the design process from concept to display.
Mr. Sourav’s expertise lies in translating creative concepts into tangible jewellery designs that captivate and inspire. His proficiency in understanding market trends, customer preferences, and industry standards ensures that their designs are not only aesthetically pleasing but also commercially viable. He brings a blend of practical knowledge and artistic flair to the classroom. He is dedicated to nurturing the next generation of designers. His teaching approach emphasizes hands-on learning, industry insights, and creative exploration, empowering students to unleash their full potential in the world of jewellery design. His dedication to craftsmanship, innovation, and artistic expression sets him apart as a visionary in the field, shaping the future of jewellery design one student at a time.
